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Archetypes in Branding
A Toolkit for Creatives and Strategists
By Margaret Hartwell and Joshua C. Chen
Table of Contents
About The Book
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
Product Details
- Publisher: HOW Books (October 26, 2023)
- Length: 128 pages
- ISBN13: 9781440308185
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- Book Cover Image (jpg): Archetypes in Branding Spiral bound 9781440308185
