'A much-needed handbook for learning how success really happens. Read this book if you want to upgrade from working hard to actually producing results that matter.'

– Cal Newport, the New York Times bestselling author of Digital Minimalism and Deep Work

'Ron Friedman brilliantly illuminates how experts in every field use reverse engineering to jumpstart their thinking and spark innovation. Decoding Greatness is an eye-opening, fast-paced read that uses the unexpected success stories of athletes, artists, innovators, entrepreneurs, and even criminal masterminds. Clear, concise, and backed by the latest science, it’s a rare combination of entertainment and enlightenment that will transform the way you approach your next project.'

– Shawn Achor, New York Times bestselling author of The Happiness Advantage and Big Potential

'Great innovators have one thing in common. They all cracked the code. In his riveting new book, Ron Friedman shows how history’s most creative minds unlocked the potential of reverse engineering, and more importantly, how to apply that process strategically in today's most competitive fields. Filled with compelling, unforgettable stories, Friedman shows how disruptive innovations in technology, sports, art, and business have shaped our world where future innovations can be found.'

– Marshall Goldsmith, New York Times bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There