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Feel-Good Finance

Untangle Your Relationship with Money for Better Mental, Emotional, and Financial Well-Being

By Aja Evans
Published by BenBella Books
Distributed by Simon & Schuster

About The Book
Budgeting is more than just simple math. Money impacts every aspect of our lives—including and especially our mental health.

With expert tips and guidance from a licensed financial therapist, this judgment-free book will help you take control of your money while prioritizing your financial wellness.

Picture this: You’re at a group dinner scanning the pricey menu in dread, knowing you have food at home. When it comes time to pay, your friend proclaims, “We should split the check!” So you hand over your card, praying it’s not declined, while internally screaming, But I only got water!

If that sounds all too familiar, you’re not alone. Coined the “feel-good financial therapist,” Aja Evans can relate—and she wants to help. Feel-Good Finance peels away the layers of niceties that hinder our ability to get real and talk about money. Where other financial education books provide the “what,” this one will give you the “why.”`

Based on years of clinical practice, training, and lived experiences, Evans will equip readers with an accessible, researched-based route to financial empowerment. In this book, she will uplift you to:

  • Understand your unique relationship with money

  • Learn the 6 most common financial attitudes—and the psychological basis behind them

  • Build generational wealth

  • Let go of financial beliefs that no longer serve you

    Your mindset about money is more important than ever before, especially for women and people of color. Feel-Good Finance will prepare you to rewrite your wealth narrative, help you heal your relationship with money once and for all, and attain the financial freedom you deserve.

    • About The Author
    Aja Evans

    Aja Evans is a board-certified therapist, consultant, and speaker specializing in financial therapy. With over a decade of experience in mental health, and the intimate understanding that people feel bad about their money, Aja made it a pillar in her work to help others feel supported in their financial journeys. Aja is committed to assisting people in navigating the intersection of mental health and all things “money.” In addition to her clinical practice, Aja is a consultant to FinTech companies looking to integrate the emotional side of money. She has been quoted in major news outlets such as the New York Times, Bloomberg, the Washington Post, CNBC, and NerdWallet. Coined the “feel-good financial therapist,” Aja is on a mission to get more people engaged in living their best life while attuning to their thoughts, feelings, and behaviors around money. When she isn’t encouraging people to talk openly about their emotions and money, she is running around after her two young children or looking into the next delicious place to eat.

    Product Details
    • Publisher: BenBella Books (December 3, 2024)
    • Length: 224 pages
    • ISBN13: 9781637745441

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    Raves and Reviews

    “Whether you’re struggling with student debt, budgeting, or saving up for long-term goals, Feel-Good Finance will help you tune in to your mental well-being for a life of meaning and authentic connection. Understanding yourself and how you behave with money is necessary to financial wellness.”

    —Tiffany Aliche, New York Times bestselling author of Get Good with Money



    “Feel-Good Finance is a breath of fresh air in a world saturated with finance books that often overlook the true drivers of our financial behaviors . . . This book is an essential tool for anyone looking to heal their financial wounds as a result of collective, generational, or relational trauma and scarcity and reclaim generational wealth.”

    —Chantel Chapman, CEO and cofounder of Trauma of Money



    “Feel-Good Finance takes us on a journey we all need to understand and heal our relationship with money. With empathy and heart, Aja guides us through understanding the root of our money beliefs and empowers us with the tools to align our money with our values.”

    —Farnoosh Torabi, author of A Healthy State of Panic



    “With relatable acuity, Feel-Good Finance offers the wisdom and tools to free yourself from the emotional baggage weighing down your money mindset. You can heal yourself and your wallet, all at the same time.”

    —Heather J. Boneparth, lawyer, coauthor of The Millennial Money Fix, and cocreator of The Joint Account newsletter



    “Aja Evans takes readers on a journey through money’s deeper levels of meaning with warmth, wisdom, and wit. In Feel-Good Finance, she offers a practical guide to learning to heal and grow yourself, not just your bank account balance.”

    —Amanda Clayman, financial therapist

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    Feel-Good Finance

    Untangle Your Relationship with Money for Better Mental, Emotional, and Financial Well-Being

    By Aja Evans
    Published by BenBella Books
    Distributed by Simon & Schuster