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About The Book

From Simon & Schuster, An Introduction to Marketing Experimentation is Venkatesa's work on methods, applications, and problems.

Perfect for students or any business-minded undergraduates, Venkatesa's An Introduction to Marketing Experimentation: Methods, Applications, and Problems is a must-have for those looking to succeed in marketing or any level of business. Get your copy today.

About The Author

M. Venkatesa is co-author of Intro to Marketing Experimentation.

Product Details

  • Publisher: Free Press (September 26, 2007)
  • Length: 160 pages
  • ISBN13: 9781416578680

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