Howard Falco is an author, spiritual teacher, and mental strength coach to college and professional athletes. His insights on the power of the human mind have produced groundbreaking positive results in thousands of people over the last twenty years. He has published two books on self-awareness and inner power: I Am: The Power of Discovering Who You Really Are and Time in a Bottle: Mastering the Experience of Life.

Howard works using this power and what he calls next-level mindfulness with college and professional athletes and coaches in almost every sport, including MLB, NFL, NHL, NBA, NCAA Football, and the Olympics. His past clients include Canada’s PGA Tour golfer Nick Taylor, England’s LGPA Tour golfer Mel Reid, China’s Korn Ferry Tour player Carl Yuan, MLB ace pitcher Chris Archer of the Tampa Bay Rays, and All-Star third baseman and eight-year veteran Evan Longoria. He spent an entire season a few years ago as the mental coach for the Arizona State University football team, where his work involved the process of coaching “mindfulness” and the true power of belief and facilitated one of their best seasons in twenty years.