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Table of Contents
About The Book
Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.
Product Details
- Publisher: Free Press (October 1, 1998)
- Length: 380 pages
- ISBN13: 9780684863979
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- Book Cover Image (jpg): Light Strategies For Innovation Trade Paperback 9780684863979