"In Looking for the Hidden Folk, Brown overlays a glowing web of connections on Iceland’s folkloric — and literal — landscape of ice and fire, illuminating the answers to the many questions she poses. Her passionate defense of the huldufólk would gratify the most sensitive elf."

– New York Times Book Review, editor's choice

“Ashtoningly in-depth”

– WBUR, Here and Now

"A fascinating inquiry into the Icelandic belief in elves. This compelling and highly readable book offers a thought-provoking examination of nature of belief itself, drawing compelling conclusions among humans, storytelling, and the environment."

– Bookpage (starred review)

"Brown, a cultural historian, has traveled to and written about Iceland for over three decades, and her resulting book is a quirky and fascinating exploration, even a “mischievous guide,” that helps animate the Icelandic landscape and inspire its protection."

– Hakai Magazine

"Haunting and enticing. The author's descriptions of the countryside are staggering — not just the images she conjures but the reactions they inspire in her. Ultimately, Brown seems to want to use Looking for the Hidden Folk to shake readers out of their comfort zones, encouraging us to slough off the protective layers of skepticism we have about the world. If we're open to it, we might catch a glimpse of something magical."

– Seven Days

"Nancy Marie Brown’s Looking for the Hidden Folk occupies a nice middle ground between the scholarly and popular. She takes elves seriously as a cultural belief, and knows how to tell a story about them and their role in the history and lives of Icelanders."

– Iceland Review

"Wherever readers stand on the elf question, they'll come away with a new appreciation for Iceland and its mysteries."

– Booklist

"For decades, cultural historian Nancy Marie Brown has been fascinated by Iceland, a nation of natural and
supernatural wonders. Her book Looking for the Hidden Folk is a mischievous guide to reclaiming sacred connections to places as a way of sparking environmentalist commitments. Brown delights in the fact that, in Icelandic, the word for home is the same as that for world: heima. An impish literary handbook, Looking for the Hidden Folk takes Iceland as a model of how to treat the whole world as a precious, aweinspiring home."

– Foreword Reviews

"Nancy Marie Brown reveals to us skeptics how rocks and hills are the mansions of elves, or at least what it takes to believe so. Looking For the Hidden Folks evocatively animates the Icelandic landscape through Brown's past and present travels and busts some prevalent clichés and myths along the way -- this book is my reply to the next foreign reporter asking about that Elf Lobby."

– Egill Bjarnason, author of How Iceland Changed the World: The Big History of a Small Island

"Using ideas and stories about the hidden folk in Iceland as a stepping stone into the human perception of our homes in the world where stories and memories breathe life into places, be it through the vocabulary of quantum physics or folklore, Nancy Marie Brown makes us realise that there is always more to the world than meets the eye. And that world is not there for us to conquer and exploit but to walk into and sense the dew with our bare feet on the soft moss, beside breathing horses and mighty glaciers in the drifting fog that often blocks our view."

– Gisli Sigurosson, Research Professor, The Arni Magnusson Institute, University of Iceland