Praise for Ray Arata and Better Man LLC

Showing Up is a critical and timely book that inspires men to stand up for gender and racial justice on the job. Ray Arata makes a compelling case that men care deeply about good leadership and equality in the workplace and Showing Up is the ‘how to' manual for how they can intervene in ways that make them better men. This book is a must read for corporate leaders and any man who wants to live up to his potential as an ally and a leader who can shift the world—one workplace at a time.
—Jennifer Siebel Newsom, filmmaker and founder of the Representation Project

Showing Up gives us the game plan we need to consciously and continually be better allies, men, and humans by showing us how to take our intentions and turn them into impact; how to connect with, stay in, and lead from our hearts.
—Justin Baldoni, actor, filmmaker; co-founder of the Wayfarer Foundation; and author of Man Enough: Undefining My Masculinity

Ray is an award-winning and devoted ally and extraordinary role model for other men, bringing a deep understanding of human needs, knowledge of behavioral change, and a huge vision for inclusionary leadership and organizations.
—Amy Logan, President, US National Committee for UN Women San Francisco Bay Area; CEO, Gender Innovation

As men we're trained to split ourselves in two: the rational worker in public, the emotional human at home. What a loss—on both sides of the equation. Ray Arata's great gift is that he can help men connect heads and hearts, passion, and productivity. Read this book and let him show you how to be more present at work and in life!
—Michael Kimmel, author of Angry White Men: American Masculinity at the End of an Era

Diversity, equity, and inclusion leaders understand how critical it is to have everyone, especially men, engaged in the work of creating an inclusive workplace (organization, society!) where all people can thrive. The challenge is making the space for men to truly connect, reflect and then eventually act—one that doesn't also cast shame, blame, and do more harm than good. Showing Up explores healthy masculinity through Ray Arata's inimitable voice to create that space. It's a must read for practitioners to then share with the men in their lives and organizations.
—Cristina Santos, Head of Diversity & Inclusion and Equal Employment Opportunity, North America, Sanofi

In my experience, active engagement from men is a critical factor in our shared journey to achieve gender partnership and gender equity. I'm grateful to the women in my life who welcomed, fostered, and mentored my growth—enabling me to be a better leader, father, spouse, and friend. Ray Arata's book is a helpful guide for how men can be better sponsors and advocates for women.
—Mike Kaufmann, CEO of Cardinal Health

In a historical moment when men are called to, and must show up as allies, Ray Arata provides a clear roadmap for what that takes. His approach is brutally honest, self-reflective, and direct. Showing Up is a must read for men on this journey, and for all those who want to call men in as true allies.
—Gary Barker, PhD, Co-founder and CEO, Promundo-US
In Showing Up, Ray Arata provides clear guidance on how to turn good intentions into action. I strongly recommend it to everyone interested in helping create a more equal and productive workplace.
—Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org

A Revolutionary Step-by-step Guide—by and for Men—to Ending Toxic Masculinity

Organizations worldwide are finally realizing the critical importance of diversity, equity, and inclusivity (DEI) for underrepresented people. Men are being called to enact heart-based leadership, increase diversity, bolster the bottom line, and create a culture so everyone in the workplace wins. The Times Up, Me Too, and Black Lives Matter movements have been wake-up calls to all of us, but perhaps mostly for men. And It's abundantly clear: the default model of masculinity isn't working for anyone. For a new and healthier infrastructure, for permanent and transformational shifts, we need a plan that includes men.

Enter Ray Arata, a world-recognized industry expert on engaging men in workplace DEI. The founder of the Better Man Conference and co-founder of Better Man Leadership, Arata argues that mainstream gender training and its focus on the avoidance of toxic masculinity is not enough.

In Showing Up, you'll discover the DIY method of heart-based leadership Ray has used with such companies as Verizon, Bloomberg, Moody's, Intel, Toyota, Hearst, and more—a male-modeled, real-solutions approach by and for men to increase diversity, bolster the bottom line, and create a culture so everyone in the workplace wins.

What you'll get from this book:

• Embrace healthy masculinity as a cornerstone of inclusionary leadership
• Identify unhealthy masculine behaviors in the workplace—like mansplaining, manterrupting, and manopolizing
• Adopt behavior modifications to become an inclusive leader and ally for underrepresented groups
• Incorporate specific language to use in healthy discussions
• Leverage power and position to elevate underrepresented groups

• Six Principles of heart-based Leadership
• Four steps of the Ally's Journey
• The Better Man Pledge
• The Five States of men in organizations