PRAISE FOR THE END OF CRAVING:

“With The End of Craving Mr. Schatzker has advanced our understanding of why we have undergone such a rapid transition from fit to fat—and why more carrots are needed and less carrageenan.” —The Wall Street Journal

“[A] zippy and fascinating survey. . . .Schatzker supports his case with copious research from the fields of food science, psychology, neuroscience, and behavioral economics. (The quirky anecdotes, such as those about Goethe’s travels in Italy, are a nice bonus.) This is a real eye-opener.” —Publisher's Weekly

“Mark Schatzker is a rigorous researcher and a masterful storyteller. Unsparing in his indictment of food scientists and the industry at large for peddling food addictions, he is also hopeful in his vision of a way out of our national eating disorder. At its heart, The End of Craving is a treatise on deliciousness—the pure, sensorial appreciation of good food; in writing it, Schatzker brilliantly charts a roadmap not just for healthy eating, but for joyous eating, too.” —Dan Barber, chef and co-owner of Blue Hill and New York Times bestselling author of The Third Plate

“A narrative that seriously questions decades-long cherished and cultivated myths behind hedonic eating and diet. This is a meticulous, very well-researched, and thought-out book that is fun to read and important in rethinking lifestyle advices on eating (or aligning these with science-based facts).” —Marc Tittgemeyer, head of the Translational Neurocircuitry Group at the Max Planck Institute for Metabolism Research

“A provocative, optimistic approach to solving our problem with eating too much. By sticking to cutting-edge science and avoiding the diet wars, Schatzker provides a badly needed alternative to unproductive debates over fat vs. carbs, articulating a new—and delicious!—vision of what it means to eat well.” —Dr. Alan Levinovitz, PhD, professor of religion at James Madison University and author of Natural and The Gluten Lie

“Engaging, lyrical and brilliantly written, Mark Schatzker takes us on a compassionate journey that explains obesity and our unhealthy relationship with food in a way that has not yet been done. Filled with fascinating scientific stories, surprising facts, and profound insights, The End of Craving reveals the true intuitive intelligence of our brain and body, and the power of real food.” —Rachel Herz, author of Why You Eat What You Eat

“You’ll devour Mark Schatzker’s delicious The End of Craving, which provides a potent and nutritious smorgasbord of understanding that what we eat and how we eat it literally shapes our lives.” —William D. Cohan, bestselling author of House of Cards and The Last Tycoons

“The End of Craving is an illuminating look at how changes in our food have left us wanting more yet enjoying less. Grounded in the latest neuroscience research, Mark Schatzker outlines a path to regain control over cravings while re-acquainting ourselves with the pleasures of eating.” —Dr. Russell Poldrack, PhD, professor of neuroscience at Stanford University and author of Hard to Break: Why Our Brains Make Habits Stick