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The Persona Principle
How to Succeed in Business with Image Marketing
By Derek Armstrong and Kam wai Yu
Table of Contents
About The Book
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
Product Details
- Publisher: Touchstone (May 8, 1997)
- Length: 240 pages
- ISBN13: 9780684802695
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Raves and Reviews
"The Persona Principle is more than the literary equivalent of a shell game...Image Marketing is bound to increase in importance."
-- Debra Phillips, Entrepreneur Magazine
"Buy their book. It's a quick read, smartly designed, and one of the best business tomes around."
-- How Magazine
"The authors, both advertising experts, show you how to create an effective plan to reach all your business, sales and marketing goals -- on image alone."
-- Don Morris, Dayton Daily News
"This top ad team's book on image marketing makes marketing accountable. It's proven to work every time."
-- Patti Summerfield, Strategy Magazine
"This book shows how the authors launched major brands and companies of all sizes...brilliant..."
-- Studio Magazine
"The author's methods should help you excel with very precise tactics called Persona Factors. Any business can benefit from these principles."
-- Profit Magazine
Resources and Downloads
High Resolution Images
- Book Cover Image (jpg): The Persona Principle Trade Paperback 9780684802695(0.7 MB)
