The story of the ultimate cool hunter... After her celebrity sister's mental breakdown, Ursula begins work for the mysterious Charles Lacouture, head of trendspotters Tomorrow Ltd. As her sister's delusions grow increasingly apocalyptic, Ursula builds a brilliant advertising campaign around her observations of a filthy, rodent-eating homeless girl - an urban savage. But can the shifting, fragile world of consumerism sustain the destructive energies it has harnessed?