"Award-winning social researcher Mark McCrindle (BSc Psychology, MA) has an international following and is recognised as a leader in tracking emerging issues and researching social trends. An engaging public speaker attributed with naming the next generation Generation Alpha, Mark regularly appears across many television networks and other media and is an influential thought leader, TEDx speaker and principal of McCrindle Research. This advisory, communications and research company counts among its clients more than 100 of Australia's largest companies and leading international brands. Mark's Ashley Fell is a social researcher, TEDx speaker and director of communications at internationally recognised company McCrindle Research. As a trends analyst and media commentator, she understands how to effectively communicate and inspire across diverse audiences. In addition to delivering keynote presentations at conferences, Ashley conducts training days for corporate and not-for-profit clients, facilitates panels across an array of industries and supervises workshops for diverse generations, covering generational change to technological disruption and key demographic transformations to soc"