“I remember racing with Bill Lester for the first time in 1998. Being unfamiliar with the name, I assumed he was a long time journeyman road racer who was looking for a new challenge in stock cars. Turns out his journey was anything but typical. Deciding to become a professional stock car driver in your 40s is next to impossible. In the pages of this book you’ll learn Bill is a determined enthusiastic individual whose passion to succeed made the impossible a reality.”

– Dale Earnhardt Jr.

"Motorsports—an industry where you won’t find much color. Being Black in NASCAR, you have to have the talent. You also have to have thick skin. You are already looked at with many more eyes expecting immediate success no matter the equipment or circumstances you’re in. As soon as you don’t perform, youre opportunity is immediately labeled as a handout, based solely off the color of your skin. When your time comes, you have to be twice as ready to seize and capitalize on the task in front of you. Bill Lester embodies this, and reveals his struggle and triumph in this book."

– Bubba Wallace

"Bill Lester's story is instructive for any person at any age to understand that when we have a deeply embedded passion, it is never too late to make it come to fruition. I strongly believe there are many people in this world who have been waiting for this book at this moment in their lives!"

– Roland S. Martin, host/managing editor, #RolandMartinUnfiltered Daily Digital Show

"Bill Lester is a trailblazer. Like many who brave the front lines, he had to take risks. He lived his childhood dream, but he had to persevere to succeed in a sport that had few people of color and a reputation for being unwelcoming to African Americans. Winning in Reverse is his story of his achievement. In spite of adversity and tremendous odds stacked against him, Lester's hard work and tenacity served him well. Readers facing similar hurdles will gain motivation from the pages of his book too. Winning in Reverse is an invaluable tool for those looking for a guide to the winner's circle."

– Ed Gordon, broadcast journalist and author of CONVERSATIONS IN BLACK

“[An] affecting memoir… Lester’s inspirational story of resilience in the face of daunting obstacles wins big.”

– Publishers Weekly

"Since his retirement, the iconic racer has used his large platform to represent auto racing, businesses, and the black community in engaging in and helping bring an end to racial injustice... A recommended read for many, this book will make you believe that your dreams are so much more than 'what-if' scenarios."

– Racing Refresh