David A. Aaker

£9.99

George S Day

£15.99

William H. Davidow

£10.99

Steven C. Wheelwright

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Patrick Hanlon

£10.99

Alvin P. Lehnerd and Marc H. Meyer

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Bernd H. Schmitt

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Lisa Johnson

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Venkat Ramaswamy and Francis J. Gouillart

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Bradley Gale

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Everett M. Rogers

£9.99

Steven M. Sheffrin

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George Simmel

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Derek F. Abell

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Bernd H. Schmitt and Laura Brown

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David A. Aaker

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Alex Simonson and Bernd H. Schmitt

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Valarie A. Zeithaml

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Kevin J. Clancy and Peter C. Krieg

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Robert K. Merton

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